IOS 13 will be released to all on 19 September

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The company during a Tuesday event officially announced the launch date of its new streaming service, Apple TV+. One of the early heavy-hitters for Apple is The Morning Show, a drama about a morning news show starring Jennifer Aniston, Steve Carrell, and Reese Witherspoon.

Apple said that the first shows available on Apple TV+ will launch on November 1 and will be in more than 100 countries. To save money, up to six family members can share one Apple TV+ subscription through Family Sharing on a primary account.

As if there wasn't enough to watch on TV already, Apple is throwing its hat into the streaming wars this fall, with a roster of original programs it hopes will lure viewers away from Netflix and other competitors.

The group said the new iPad, its most affordable yet, is available to order from today and will be in stores starting Monday, September 30.

Apple TV+ will go up in opposition to Netflix, Amazon, Hulu, and a variety of different streaming opponents together with Disney+, additionally launching this November, and WarnerMedia's HBO Max. Consumers have been slower to replace hardware recently due to higher prices, market saturation, economic headwinds and a lack of new, breakthrough features.

The global revenues from streaming video services will reach $159 billion in 2024 - more than double the figure of $68 billion in 2018. Tim Cook also premiered the trailer for Steven Knight's See starring Jason Momoa and Alfre Woodard at the keynote.

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However, it was Apple TV+'s low subscription price that caught the attention of investors.

IPhone sales are mired in a deep slump, prompting Apple to look for revenue growth from services.

"We do not expect [TV+ and Arcade] to be materially additive to Apple estimates for at least the next couple of years, however, they do re-emphasize that the company is very focused on enhancing services and growing services revenue per user", the note said.

Users will be able to pay $4.99 to gain access to an all you can eat platter of big-name iOS games from developers like Konami and Capcom.

Apple also announced its latest line-up of flagship iPhone handsets - the iPhone 11 and two versions of the iPhone 11 Pro.