Huawei forced to launch Mate 30 phone without Google apps

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Like the P30 Pro that launched earlier this year, Huawei's added an acoustic display to the Mate 30 series, which replaces a top speaker with a vibrating screen to save space. This is similar to Amazon's Fire tablets, which also run on an open source version of Android that does not come with Google apps and services.

This is potentially devastating news for a major flagship release.

Shenzhen-based Huawei, the world's second largest smartphone vendor is positioning the Mate series for consumers who want the powerful phones for both work and play, pitting it against Samsung's Galaxy Note line.

In terms of video, Huawei claims that the phone can record 4K footage at up to 60fps, or in slow-motion at speeds of up to 7680fps when filming in 720p. It is possible enterprising users may be able to load Google's app suite on to the phones, but the lack of out-of-box support could be a dealbreaker for many.

It'll be interesting to see what operating system the flagship will pack since it won't ship with any of Google's apps and services.

While Google services are not included on phones sold in China, where they are loaded with alternatives from Chinese companies, Google's apps are considered essential for the western market. Netflix, Stan, Google Play Movies, Foxtel Go, all of these options are denied to you on a Mate 30 Pro because there's no Google Play Store to install them from. However, this might take longer than retrieving security updates directly from Google.

Richard Yu CEO of Huawei Technologies Consumer Business Group holds the Huawei Mate 30
Richard Yu CEO of Huawei Technologies Consumer Business Group holds the Huawei Mate 30

While Google previously confirmed that the Mate 30 Pro would not have licensed Google apps, Huawei has still implemented its EMUI 10 operating system on its new smartphone. The AppGallery has around 45,000 apps, according to Huawei, which is a respectable number all things considered.

"It is very hard to see how Huawei can become the world's biggest mobile phone maker at present given it is banned in the USA market and it has suffered serious reputational damage as a result of being added to the U.S. 'entity list'", said Wood.

Finally, Huawei's latest mobile is anticipated to sport a 6.6-inch display with a "waterfall" aesthetic. Apps such as Facebook, Twitter, Snapchat and more are available, and built-in apps (Email, Calendar and the like) can be configured to sync with Google's services anyway, so those without advanced needs might not even notice that Google's services are missing. Google revoked Huawei's license to use all of Android's services on future devices earlier this year, after an executive order in the United States by President Trump.

So, how will Huawei improve their AppGallery exactly? The fund will entice app developers over to Huawei's platform and kickstart the development of essential apps.

Chinese telco giant, Huawei, is banking on 5G technology to lift revenue next-year, despite being banned from the 5G network build of several countries including Australia. Apart from a medium-sized notch, the curved screen is barely obstructed by any bezels at all, coming with a smaller chin than most other Android devices.

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