Taylor Swift Announces New Album 'Reputation,' Debuts Cover and Release Date

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Between the last album and this one, though, Swift also released the single "I Don't Want to Live Forever", which she recorded with Zayn and which was released as part of the soundtrack for Fifty Shades Darker. While the first single will probably be some type of catchy anthem, the snake videos give me a bit of hope that she's going for the media jugular right off the bat.

After completely wiping clean all of her social media accounts and her official website, Taylor Swift returned to the internet three days later with a series of creepy snake videos.

"Reputation" is Swift's first full album since her Grammy-winning "1989" in 2014.

Her announcement coincides with the Video Music Awards, which Taylor has a long history with, from Kanye's much-discussed stage invasion during her acceptance speech in 2009.

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On Monday, she shared a short, glitchy clip of a snake's tail, before uploading its curling body on Tuesday.

It will be interesting to see how Swift's experience, and her courage in speaking out against sexual assault, affects the look she puts forth with Reputation.

Vox also reported that Taylor Swift's new song is titled "Timeless".

Swift's last album, 1989, was critically acclaimed, topped charts around the world and became the fastest album to sell 5 million copies in a decade, according to Billboard. The said source described the song as "poppy", adding that an accompanying music video will be released later this week, Us Magazine reported. It goes from very soft, to hard, to soft again. The singer revelaed this afternoon that a new single is due out tomorrow, with an album to follow in November. The second, which could be new album artwork, shows Swift in a sweater and chain choker, her face partially overlayed with newspaper print.