The two stars sink into quicksand, cheat death by drifting in their sports vehicle, and put their trust to the test as Lamar dangles Rihanna off the edge of a skyscraper in arguably the video's most striking shot. The video follows the obvious theme of the song relatively closely, though the imagery is a bit abstract.
Indeed, the video sees them enduring (and perhaps seeking) a number of life-threatening situations together, beginning after Kendrick's character beats a guy up on Rihanna's character's behalf. At one point, the asphalt turns into sand and in a super cool trick, everyone begins sinking. The video for "Loyalty", however, is a sudden departure from all that, a slick, old-school gangster hype reel, guest starring Rihanna. "You trust me?" he asks her, holding her hand as she dangles off the edge of a skyscraper.
All in all, it's abstract but interesting, like all of his videos for the acclaimed album have been thus far.
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The "Coloring Book" rapper shared some hometown love at Kendrick's latest 'DAMN.' tour stop.
Catch the dope new video above.
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