Selena Gomez signed on to be Coach's brand ambassador earlier this year, so it only makes sense that pop's it-girl would star in the label's fall campaign.
In the fall campaign, Gomez portrays a Coach girl who's about to embark on a road trip. "Selena took some cool videos where she shows what a shoot day is like for her - the things that she sees, the racks of clothes".
The singer and actress is designing her own Coach line.
The Come and Get It singer was tapped as the face of the luxury accessories brand a year ago (16) and it has now emerged she will now front the autumn 2017 campaign, which was shot by photographer Steven Meisel.
Meanwhile, Creative Director Stuart Vevers said Selena connects and speaks to an entire generation of people, which is why she's become a key figure within the Coach brand.
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Selena added: "The embroidered dress I am wearing in the Swagger campaign image is so fun too".
Selena Gomez recently told PeopleStyle that her first major designer purchase as a young teen was from the coveted brand.
Gomez's participation will extend beyond the print images, as well. "I remember saving up with my cousin, Priscilla, to get matching wallets".
Last December, Coach forged a wide-ranging partnership with Gomez. I'm not sure about that, but the campaign looks chic, sophisticated and very wearable. It doesn't hurt that Gomez has the distinction of being the most-followed person on Instagram, with 122 million followers.
"Selena is a rebel and a romantic, a dreamer and a doer who boldly charts her own course", Coach's creative director, Stuart Vevers, tells PeopleStyle. Now, her latest high-end endeavor is definitely a dream come true for fans.
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