But one thing seemed to really stand out today: Facebook is seriously devoted to augmented reality.
"We've also enabled discovery in the physical world with new parametric Messenger codes".
Other announcements from the keynote included the Messenger Platform 2.0 with new suites of tools to create more experiences, and new tools for game developers.
Taking on rival Snapchat, Facebook recently launched a camera app so users can add filters and effects to their photos and videos.
Facebook is allowing developers to sign up for closed beta of the platform's AR studio tool.
At the conference, Zuckerberg also accepted that Facebook has been late to take advantage Augmented Reality.
As part of its focus on community, Ime Archibong, vice president of partnerships for Facebook, announced during the conference keynote Developer Circles, a new program created to bring developers from all over the world together, and provide a space where they can connect, learn and collaborate with other local developers. Facebook Inc chief executive officer Mark Zuckerberg laid out his strategy for augmented reality, saying the social network will use smartphone cameras to overlay virtual items on the real world rather than waiting for AR glasses to be technically possible.
"We have a full road map of products to help build groups and community. help build a more informed society. help keep our communities safe", he said.
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The company may also shed some light on its secretive hardware efforts, including new cameras and augmented reality, according to Business Insider. "So when Man U scores, you see the effects come up as GOAL, you hear the cheering, and there's confetti".
"This system already generates about one-third of all reports to the team that reviews content", Zuckerberg's said.
Mark Zuckerberg spoke publicly for the first time on Tuesday about the Cleveland murder video that stayed up on Facebook for almost two hours before it was removed.
With the launch of AR Camera Effect Platform, the company aims to go far beyong copying Snapchat.
Nike, another AR Studios early beta partner, combined data and design to enable runners to share to share and visualize their runs in different ways.
"It's going to take a while to develop".
Augmented reality hit the mainstream in the United States last July, when Niantic Inc released its Pokemon Go mobile game, where players use phones to capture animated characters that appear in real locations.
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