The McDonald's Snaplications campaign is recruiting teens through Snapchat

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And, in fact, the idea of applying for work via a simple social media message sounds pretty cool! Chief Operating Officer of McDonald's Australia Shaun Ruming informed News Australia: "I've learnt a lot about Snapchat recently from my 14-year-old daughter. Snaplications is basically a Snapchat "lens" that gives users the ability to apply for a job-or at least commence that process-by sending a 10-second snap".

That's where the cool kids hang out these days, and McDonald's Australia figures there's enough of them that are jobless that the ephemeral social network is a great place to headhunt. Once a video has been viewed, users will be directed to an application form on the McDonald's website. The application, which is essentially a 10-second video, will allow McDonald's to screen applicants.

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If you're looking for a new job in the Australia outback, then just open up your Snapchat. "We think this is actually a world first". The company will then review all the "snaps" and send digital applications to potential employees who move on to the next round in the selection process. "It certainly won't replace a thorough face-to-face interview, but we'll obviously take it into account", he told the news source. They're looking for bright, smiling faces that look like they genuinely care about providing good customer service. "Based on what my daughter sends to her friends, you do get a bit of a glimpse [from a 10-second video]". "We're the largest employer of youth in the country, so we're trying to look for new and innovative ways to recruit crew people".

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