Facebook found you friends. Now can it find you love?

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Facebook Inc has launched its dating service in the United States, the social network said, sending its shares up two percent. However, when pressed further, Nathan Sharp, the Product Lead for Facebook Dating, said he couldn't discuss the details of the system.

Facebook Dating will be available to all American users 18 and older starting Thursday, the social-networking giant said at media event in NY. You can choose to see other people who are using Facebook Dating that fit your preferences within the groups you are part of and the events you have attended or will be attending.

Facebook's efforts could become significant competition for Match Group Inc., which owns the now most-popular dating site, Tinder.

Facebook Dating is now available in 19 other markets including Brazil, Canada, Mexico and Thailand and is coming to Europe in early 2020. "It won't be shared to the rest of Facebook". Facebook said it takes the work out of creating a dating profile and gives users a more authentic look at who someone really is. It won't suggest your friends as people you might want to date. If your crush happens to be a member of Facebook Dating and adds you to their Secret Crush list too, it's a match. Instagram posts can already be added to Dating content, and support for Stories is coming soon.

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Facebook is jumping into the dating game with its new Facebook Dating service that will allow users to connect with people in and outside of their friend network.

When he announced the feature past year, Facebook CEO Mark Zuckerberg said Facebook Dating would be "not just for hookups" but to build "meaningful, long-term relationships". User's Instagram handles will be hidden within the feature for increased privacy.

The dating service will be free to users, unlike some rivals which offer both free and paid plans.

There were initially rumblings that the dating feature might be open only to people who list themselves as "single" and not those who are "married" or "in a relationship". Unlike most apps, however, Facebook Dating is free and ad-free. According to Facebook, users will be able to add their Instagram Stories to their Facebook Dating profiles, as well, by the end of the year. You might notice there are no European countries - Facebook promises the service will arrive by “early 2020”. Individuals can also control if a dating profile is shown to friends, friends of friends and non-friends. This tool allows users to share the date, time and location of their upcoming date with friends they trust via Messenger. For dating, users can create a separate profile of theirs.

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