Amazon Prime Day will actually be two days this year

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Amazon's Prime Day will return for the fifth time next month, and this year the discount holiday will run for two entire days. For that kind of analysis, we recommend you follow our Amazon Prime Day guide. This year, the company is raising the stakes by making Prime Day 2019 a two-day affair. The main idea behind Amazon's Echo devices is to sell you stuff, so Alexa is more than willing to help you add things to your cart. Prime Day 2018 featured 30% off home services, 30% off furniture and décor and up to 50% off apparel - all helping the retailer's private label brands gain a foothold in homes across the globe. "In fact, 66% of products that saw a traffic spike on Prime Day previous year benefited from an ongoing traffic lift lasting at least two weeks after the event", said Vol Pigrukh, CEO and co-founder of Profitero. "Stay tuned as we reveal exclusive savings at Whole Foods Market, thousands of new product launches, as well as world-class entertainment and more, leading up to Prime Day on July 15th and 16th".

"Our research reinforces that Prime Day benefits more than just Amazon", said Joe Rohrlich, Chief Revenue Officer at Bazaarvoice. Nearly half (44%) of shoppers indicate that Amazon's recent issues with fake product reviews will impact their participation in Prime Day shopping; 37% will be more cautious when they shop at Amazon, and 7% won't participate in Prime Day at all. All signs point to a lot-potentially, even more than the $4.18 billion Amazon made last Prime Day.

The event also allows Amazon to draw attention to its own products and encourage users to subscribe to Amazon Prime, the premium shopping, delivery and streaming media service that is now used by more than 100 million people worldwide.

The Best Price Guarantee at eBay should also entice you to pay more attention during these events because eBay will give you 110% of the price difference if you find a product going for less at a competitor (like Amazon).

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Olivia Ciampi, 15, of Rockaway, Queens, who joined the throng with her mother, agreed equal pay for the team was long overdue. However, that would still be far less than the $440 million allotted for male players in the 2022 World Cup.

In response to Amazon's Prime Day, other retailers have begun to deliver promotional periods of their own. No need to wait until Black Friday to save big; Amazon is poised to once again to offer big savings on its annual Prime Day this summer.

American department store chain Nordstrom, for example, will be launching a two-week-long so-called "anniversary sale" beginning on July 19, it announced on June 24, with discounts planned for such brands as Topshop and Madewell.

The tech giant said shoppers bought over 100 million items during Prime Day.

July 17 was the biggest sales day for smart home devices in Amazon's history.