The Nokia Body is available in black and white for the price of $59.95 or €59.95 and can be acquired by following the link below.
Would the company keep Withings as a separate entity, building upon its brand awareness? To quote my review of the newly released Withings (Nokia) Body Cardio Wifi Scale: " I can definitively say that I recommend this over other Wi-Fi connected scales I've tried".
NOKIA CONTINUES its comeback today with the launch of Nokia Health, a rebrand of French fitness tracker makers Withings which the Finnish giant bought previous year.
And with that, Nokia, the health brand, has announced three new products; a digital blood pressure monitor, a set of Wi-Fi-enabled BMI smart scales, and a dedicated app to tie everything together. The scale has a weight trend graph that shows your progress during each weigh-in to stay motivated.
Next in line is the Nokia BPM+, described by the company as a new, compact, and more comfortable blood pressure monitor.
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Nokia's digital health products can now be purchased at health.nokia.com, with select items also available at Amazon, Best Buy, and Bed, Bath & Beyond.
Delivering on plans outlined earlier this year, the company has used the acquisition of French start-up Withings-bought just over a year ago-to launch a series of consumer health products and a revamped app that would collate data to give users a broader view of their progress. It's FDA-cleared and medical CE approved, ensuring accurate monitoring of blood pressure and heart-rate over time.
New wellness programs to help users reach health goals based on their specific health and well-being needs. The app now has five new programs including Sleep Smarter, Better Body (available for pre-order), Pregnancy Tracker, Healthier Heart and the Leaderboard to improve sleep, manage weight and fat mass, control blood pressure, cope with weight gain during pregnancy, and get more active.
Revamped versions of the Health Mate app for iOS and Android also launch today, with the added feature of personalized coaching. Nokia also confirmed that the rebranded and new health products are coming soon to retailers like CVS, Target, Babies'R'Us, and Apple.
Other Withings devices to make the rebranding transition include Go, an activity and sleep tracker; Home, a video and air quality monitor; and Thermo, a connected temporal thermometer.
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