Police say they hope the number of dead in the west London tower block fire doesn't hit triple-figures - as anger among survivors grows.
Telecoms giant TalkTalk, whose headquarters are close to the tower block blaze, said it had thrown open its offices to affected residents in need of refuge.
Rita Ora has taken to social media to share her despair at the tragic Grenfell Tower fire, which has claimed the lives of 12 residents so far.
Fourmee wrote on Instagram: "Just spotted Adele and Simon Konecki visiting the Grenfell Tower, she was dressed in an abaya".
Beginning at approximately 1am on Tuesday night, a blaze devastated west London's Grenfell Tower, leaving 70 people in hospital while at least 17 people (at the time of writing) have died.
Rita was born in Kosovo before her parents - a psychiatrist mother and pub landlord father - fled the country and moved to the United Kingdom when Rita was just one.
A host of celebrities have been throwing their support behind the massive operation to help support, house and donate to those left homeless in the terror.
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Taking to Instagram to send her love and prayers, she wrote: "This is my neighbourhood I can't believe this is happening". My heart is beating so fast.
'I used to play in that block - I want to do all I can do to help'.
'Shocked and devastated to hear this awful news, ' Rita said in a tweet.
Local newspaper funds raised more than £1 million, including the Evening Standard's £989,848 and Get West London's £25,000.
Her brother Don was born in 1998 and the family upped sticks and moved North to Kensal Rise, when her father purchased the Queen's Arms pub in Kilburn.
Manager Hayley Allen said: "We have a local community focus and wanted to help and show our support in whatever way we could". "It's possible there are more than 50, possibly hundreds".
The Royal Borough of Kensington and Chelsea said its "immediate priority" is to accommodate the residents of Grenfell Tower, families with young children, the elderly and the vulnerable.
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