If Google offers its own ad blocker in Chrome, targeting specific types of ads that users find particularly annoying, like pop-overs and autoplaying audio and video, those users might never seek out a third-party ad-blocking extension, the logic goes.
Bundling an ad-blocker into Chrome would be a big move by Google.
Alphabet Inc.'s Google is planning to introduce an ad-blocking feature in the mobile and desktop versions of its popular Chrome web browser, according to people familiar with the company's plans. It's also possible that the feature may not actually make it into the browser on the various planned platforms as it's also noted that Google isn't sure yet whether they'll be implementing it. Release details may surface in the weeks ahead if Google makes the announcement about the filter's existence.
While the feature is being described as a filter of only a certain set of ad types, some websites could face having all of their ads blocked even if only a few ads are offensive.
Trump's order targets H-1B programme
The Senate Judiciary Committee during the last Congress held a hearing exploring H-1B abuse and its impact on American workers. Trump will sign the order, dubbed Buy American, Hire American , at the headquarters of tool manufacturer Snap-on Inc.
It's said that Google's ad-blocker would be enabled by default in Chrome. If this functionality is worked in then it could force website to ensure they provide a better ad experience for site visitors.
The ad blocker would be part of the Google Chrome Browser, which is the most popular browser in the U.S. according to a January report from the federal government's Digital Analytics Program. Ad blockers are gaining in popularity, and with Chrome's 50+ percent browser market share and auto-updating ability, the Chrome ad blocker would instantly become the most widely used solution out there. As a result, advertising on Google's search engine and some of the other ads it powers are allowed to pass through Adblock Plus's filters. Google wouldn't be aiming to eliminate advertising altogether, but a side-benefit for consumers might be the institution of more user-friendly acceptability standards for ads - if you turn off your ad blocker for a second, you'll find it's gotten pretty bad out there.
But the continued growth of ad-blocking is a worrying trend for Google, which generated over $60 billion in revenue from online advertising in 2016.
Comments