It's official! Amazon Prime Day dates confirmed

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But a new PCMag survey of United States consumers who plan to purchase tech on Prime Day indicates that privacy concerns, including revelations that Amazon has thousands of people listening to Alexa voice recordings every day, may impact sales of these devices. This year, Prime Day will start on Midnight of July 15 Pacific Time and will carry over for 48 hours.

"We are excited to be taking part again this year and we will be discounting that same product at an even lower price, alongside a number of bathroom products". Last year, Amazon Music hosted an Unboxing Prime Day concert in NY featuring Ariana Grande and Alessia Cara days ahead of the sale event.

While Amazon keeps its Prime Day revenue figures secret, the firm did disclose a year ago that the discount-laden day was its "biggest global shopping event ever".

What will be on sale for Prime Day on July 15?

Prime Day 2019 will be the biggest celebration of deals with limited-time offers, never-before-seen entertainment and exclusive launches online and in-store. Dubbed Prime Day, the event promised deals akin to Black Friday but largely disappointed.

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Like upcoming phones, games and, well, pretty much anything, internet leaks have been all over the potential date of Amazon Prime Day 2019.

While South Africans can subscribe to Amazon Prime, it is worth noting that not all products on Amazon are available to be delivered to South Africa. It's possible that shoppers at Whole Foods, which Amazon acquired in 2017, will also see sales - the retailer offered $10 in Amazon credit for every $10 spent at the store to celebrate the occasion previous year.

Next month, Amazon will kick off its annual shopping extravaganza: Prime Day.

During this two-day sale, the e-commerce platform will give discounts on 1,000 product launches. Alexa is Amazon's home consumer electrics flagship. Are you looking forward to this year's 48-hour Prime Day?

"This is yet another example of the flexibility Amazon has to push the pricing envelope, in this case to broaden and deepen the benefits to Prime members, which creates a conundrum for all retailers, with the smaller, financially weaker retailers the most at risk", O'Shea said.