And the film's first two trailers are the most-viewed in history in their first 24 hours, Walt Disney said, adding fan anticipation remains high with many theaters in the county are screening the film around the clock to meet demand. Avengers: Endgame, perhaps the most anticipated film in any franchise, starts off with a bang that sets the theme for the rest of the film - expect the unexpected. Some theaters in major markets - including 17 AMC locations - stayed open around the clock, and pictures have hit social media of theaters around the world handling crowds akin to major league sporting events. The film kicked off with a record $60 million in Thursday previews contributing to a record first-day gross of $156.7 million. It has a 96 percent approval rating on Rotten Tomatoes, which is all but unheard of for a Marvel movie.
"Avengers Endgame is rewriting record books". Forbes reported that 45% of its global take came from 3-D shows, and $91.5 million came from IMAX shows - double the previous record.
"This will extend to the small screen as well with Disney + on the horizon", Dergarabedian said. (Universal's "Jurassic World" is the lone exception.) The studio is poised for a record-breaking year, with releases including "Aladdin", "Toy Story 2", "The Lion King", "Star Wars: The Rise of Skywalker" and "Frozen 2" on the horizon. But if there's a place in box office coverage for "whoa, Nellie" anymore, it is perhaps here.
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Endgame's release also gave a boost of close to $10 million to Captain Marvel that is in its eighth week. The film debuted in 25 material markets on Wednesday and is debuting in every global market this weekend except Russian Federation.
No other new wide release dared to open against "Endgame".
"The Curse Of La Llorona", last weekend's victor, falls to #3 with $7.5 million (cume now $41.3 million).
The guessing game will now shift to just how much higher "Endgame" can go. It also had the biggest Saturday ever and the biggest Sunday ever.