Apple introduces smart compact music speaker

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Focusing on sound quality would give Apple an advantage, particularly given its historical strength in music, if it moves to another front in its war against Google and Amazon.com.

Apple Inc. has arguably perfected the art of the up-sell.

Apple's SVP of Global Marketing Phil Schiller said Sonos aren't smart speakers and Amazon Echos aren't good speakers.

Apple is still expected to announce an Amazon rival: a Siri smart speaker. Making the most of it will require a subscription to Apple's own music streaming service, which runs $10 to $15 per month and has attracted 27 million subscribers so far.

Apple's "True Tone" display will dynamically adjust the white balance4 of the display to match the light around the user for a more natural viewing experience.

Chief Executive Officer Tim Cook has stressed the importance of Apple's services business, predicting it will double in size by 2021.

It starts shipping in the USA, the United Kingdom and Australia. Google followed with its Home speaker, featuring its plain-named Assistant, last year.

The speaker has the "power to rock the house", according to Schiller, and the aim is to make HomePod a potent assistant for news, messages, weather, traffic, home controls and more. Apple's entry into the market could change that.

We had known for a few weeks now that Apple was working on a smart speaker, informally called the Siri Speaker.

Along with upgraded versions of iPad and Mac laptops, Apple unveiled an iMac Pro work station that had the computing built in behind the screen and was touted as the most powerful computer the company has ever made.

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This isn't Apple's first attempt to enter the home audio market. That's especially important because people are starting to access information, entertainment and search in a more "pervasive" way that's less dependent on smarthphones, he said. To awaken the HomePod, you just say "Hey Siri". It will be available in other countries next year. New iMacs released Monday are getting better displays and graphics capabilities.

"By truly enabling all modern iPhones to become augmented reality platforms, Apple will have the largest potential reach for AR development day one", said Mr Bajarin.

Apple could debut the speaker as soon as its annual developer conference in June, but the device will not be ready to ship until later in the year, the people said.

Safari, Apple's web browser, seeks to make users' online experience smoother and less annoying.

Look out, Alexa, there's a new kid on the block.

Apple lovers already tend to be "premium product buyers", and may not flinch at paying more for what they believe is a superior quality product, said Gartner (Frankfurt: 887957 - news) analyst Brian Blau.

New features coming to iPhones and iPads, meanwhile, include marginal improvements such as syncing messages to Apple servers in the cloud, saving storage space on phones and tablets.

The technology, a feature of the wildly successfully smartphone game Pokemon Go, overlays digital information on real-world images and is seen as an area in which the keenly awaited 10th-anniversary iPhone can stand out from competitors.

Apple is also bringing the ability to pay back a friend or other individual through its payment service, Apple Pay.

Apple earlier introduced a new version of its iPad Pro, as well as a raft of new software updates.

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