Many local mom and pop shops thrive on Small Business Saturday

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Shoppers come to downtown Wausau Saturday (WSAW Photo).

Pruess Pets is a local business that has been in the Lansing area for almost 40 years.

McCord Candies is one business benefiting, it has sat in the community for more than 100 years.

"It's really important to have Small Business Saturday kind of to keep the money inside our local economy and to keep boosting business around", Joe Russo, bartender/server at South Bend Brew Works said.

People were out shopping at local businesses for a good reason as shop owners celebrated the 10th annual Small Business Saturday.

Hazel Hill been open since 2005, bumping up their original staff of just two people to sixteen with the support of the local community.

For Smith, this is a reminder of how she's able to support consumers and vendors through her business.

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"I'm an artist and I appreciate the individuality and the unique items that you can find in small stores", said Lisa Hemphill.

The movement is part of "Small Business Saturday", a nationally held event that is backed by American Express.

"This place will be jumping", Nick Xidis, co-owner of Hazel Hill Chocolate, said.

Deckard reports her sales went up 300% this Saturday compared to the previous Saturday's numbers. We have several businesses in downtown that are locally owned and operated so you can come down whenever.

"Because I think that they give back to the community more than big box stores and I think that small businesses are what makes our community great", Mohr said.

"I like to support the small businesses as much as I can because that's their bread and butter, it's what's keeping money in our community and helping other people in our community as well", said former small business owner and Janke Book Store customer Toni Schmitt.