Target is now offering same-day delivery directly through its website

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Announced on June 13, Minneapolis-based Target is offering the service through its Shipt delivery unit, which became part of Target after it was acquired in December 2017 for $550 million.

In the Twin Cities, Shipt also provides same-day delivery service for such stores as CVS, Kowalski's, Hy-Vee, Petco and Liquor Boy.

Guests can now get 65,000 items delivered to their door in as little as an hour with an order placed directly on Target.com.

The same-day delivery service is eligible on items such as groceries, household essentials, pet products, baby items, and more. The service is available in 1,500 stores in 47 states.

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"There is no doubt that Target and Walmart are responding to every new delivery concept introduced by Amazon", said Richard George, Professor of Food Marketing at Saint Joseph's University in a RetailWire discussion. Members of the company's "Prime" service get free deliveries for qualifying orders over $35.

If they decide they want to add or subtract or edit anything about their order, they have up to one hour before delivery to do so. The option will be incorporated into the Target app before peak season, according to CNBC. At 25 stores in five markets, shoppers can pay a $7 flat delivery fee to have purchases bought at the store delivered to their homes.

"With same-day delivery now available directly within the Target.com experience, we've made it even easier for our guests to shop at Target-while still getting the great value, curated product assortment, and helpful guest service they've come to expect", says Dawn Block, Senior Vice President of Digital. Same-day delivery is also available without a Prime membership for a $9.98 delivery charge per item ordered. Earlier, Target offered same-day delivery only for Shipt members at an annual fee of $99.

Walmart and Target both offer their own online shopping sites, but neither have cracked the Amazon code when it comes to achieving similar popularity.

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