New cloud partnership between Microsoft and Sony was negotiated behind PlayStation's back

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In case you missed the announcement last week, Sony and Microsoft have entered into a vague partnership on "direct-to-consumer entertainment platforms and AI solutions", one that is centered around the latter's Azure datacenter solution.

With improving internet infrastructure close to making cloud gaming a reality, Sony revealed last week that it's opted to collaborate with the very same company it's been competing with over the past twenty years to joint-develop streaming technology. Microsoft and Sony have been rivals in the gaming segment for a really long time and the partnership announced last week shows how the Redmond-based software giant is going across the aisle to find new partnerships and shunting old rivalry to prepare itself for a cross platform product development.

During a Sony presentation, the company shared a look at its official comparison that gives us a look at how the next-gen PlayStation console compares to the PlayStation 4 Pro. Sadly, this is a losing battle for PlayStation's Cloud gaming service. The announcement comes at a crucial juncture when Apple and Google are building their own gaming services to challenge the incumbents in this category.

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It's no secret that many companies like Amazon and Google are starting to make their game streaming services.

Sony's PS5 next-generation console will offer improved cloud gaming performance and "dramatically improved graphics rendering" power. (Microsoft) announced on Thursday that the two companies will partner on new innovations to enhance customer experiences in their direct-to-consumer entertainment platforms and AI solutions.

Will remain the engine of engagement and profitability for the next three years. The limitations of PS Now has forced Sony to seek a collaborative effort, and they've obviously concluded that Microsoft's Azure technology is the better bet. Sony said people can expect "completely transformative and immersive gaming experiences" on the PS5.

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