Apple, which has taken its time developing a strategy for entering the crowded streaming video field, is targeting springtime for the launch of a new streaming clearinghouse, according to multiple reports.
Apple doesn't typically hold more than one spring media event, though it could this year.
Since a lot of enthusiasts are waiting for Apple's Video service that was rumored to debut sometime in April, we could assume that this March event will be a good occasion for Apple to reveal all the details about this new subscription service. It is also reported that Apple will announce a new news service at the event.
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According to a report in The Wall Street Journal, Apple has pitched to publishers that it plans to keep half of the revenue generation by the subscription service, whereas the remaining half will be distributed among the publishers based on the time users engaged with their articles.
Another major concern is that, like with any other Apple product or service, publishers won't have access the same level of data about subscribers than they would from a normal subscription, such as credit card information and email addresses.
Apple already offers a similar service for free called Apple News, which aggregates top stories from free providers. Apple has also used March events to introduce iPad updates for the past several years now, so there could be new hardware on deck, as well. Apple also now gets to boast about their efforts to help the field of journalism, as the company's vice president Eddy Cue said when they acquired the subscription news app Texture past year.
Apple, for its part, has not commented on the claims. Reports now emerging indicate that you should not be expecting any dramatic changes in the new Apple AirPods 2 when compared to what is available in the existing AirPods.