Amazon Boasts Record-Breaking Holiday Season Worldwide

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This year, UPS said it expects to deliver an average of more than 31 million parcels a day during the holidays and anticipates a peak-season total of about 800 million packages to rise 5 percent compared with last year's tally. "Prime membership continued to grow this holiday season... to benefit from FREE Same-Day, One-Day or Two-Day shipping, in addition to FREE two-hour delivery with Prime Now, and exclusive shopping and entertainment benefits", Amazon said.

More than a billion items shipped for free during the holiday period, Amazon said. "We are thrilled that in the USA alone, more than one billion items shipped for free this holiday with Prime".

The company announced Thursday that customers used Alexa to order gifts three times more than a year ago.

Even though Amazon claims record sales, the company refuses to disclose specific amounts of either sales or Prime subscriptions. That extended to the Echo Dot Kids Edition, which also broke records, and Amazon's Ring and Blink, which sold more devices this year compared to other holiday seasons.

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But popularity can come with a price, as many consumers saw in Europe over Christmas Day when a surge in voice requests undoubtedly caused by consumers plugging in newly acquired smart speakers, caused Alexa to crash. Carhartt clothing and accessories were top-sellers in the fashion category, and Bose QuietComfort Wireless Headphones were popular purchases in the electronics category.

Customers also used Alexa to help them create cocktails. Glam Glitter Series Doll with 7 Surprises, Nerf N-Strike Elite Strongarm Blaster, Melissa & Doug Scratch Art Rainbow Mini Notes with Wooden Stylus, Crayola Inspiration Art Case, and LEGO Creator Mighty Dinosaurs Toy. Each mobile and desktop platform has its own first-party app store, and there are also third-party app stores like Amazon's.

It wasnt all about the profit though. The user then wrote on the website of Amazon and addressed that the words of Alexa were a new level of creepy. In October, Amazon's revenue and profit forecast for the holiday quarter fell short of analysts' estimates, as investors anxious about Amazon's increased pace of spending.

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