Seven-year-old Ryan has topped Forbes' list of highest-earning YouTubers after making $302m in a year by reviewing toys.
His channel "Ryan ToysReview", which has over 17 million subscribers, sees him play with toys and give his opinion on them.
The young online star, and presumably his parents, used a fairly simple concept to earn his millions: have a kid give a kid's perspective about kids' toys. Forbes notes that, not surprisingly, Ryan's fans are mostly other elementary school-aged kids.
According to the BBC, Ryan posts videos nearly every day and one he posted on Sunday, promoting Lightning McQueen Giant Egg Surprise with Disney Cars Toys for kids has already attracted nearly 600,000 views on YouTube.
However, for Ryan, his channel came to limelight when his video- Pixar "Cars" toy auto review went viral. Last year, he was No. 8 on Forbes' list, Business Insider reports.
Ryan, from Ryan ToysReview, made the hefty sum between June 2017 and June 2018.
Asked by NBC why kids liked watching his videos, Ryan - who is now eight - replied: "Because I'm entertaining and I'm amusing".
The remaining $1 million came from sponsored posts.
Meanwhile, Mrs M reckons her nephew has contributed at least 20 billion of the recorded 26 billion views on YouTube.
As he is still a child, 15 percent of Ryan's earnings are put into a bank account that he can only access when he becomes a legal adult.
The Ryan's World merchandise is now being sold at more than 2,500 Walmart stores around the US.
Markiplier, Vanoss Gaming, Jacksepticeye, PewDiePie and Logan Paul rounded out the top 10.
Further down the list, makeup artist and fellow fan of the N-word Jeffree Star sits at #5 with USA $18 million ($24,583,600), thanks to their successful cosmetic line.
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