Watch Elton John's magical, heartwarming John Lewis Christmas ad

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The highly anticipated advert features Sir Elton singing his first ever hit, "Your Song", on a piano.

Music fans will surely enjoy watching a series of lookalike actors portray the rock "n" roll legend at various stages in his storied career - the clip nearly plays more like a commercial for the forthcoming Elton biopic Rocketman, or for John's Farewell Yellow Brick Road tour, than for John Lewis itself - or the commercial's dazzling, arena-worthy production value.

Elton John is clearly an expert in standing ovations and screaming crowds - but his popstar status isn't actually the main focus here.

Scenes show him on private jets and playing stadium shows but the viewer is reminded that he started playing in pubs, and even in his school recital.

Then you'll see a little boy running down the stairs on Christmas morning and tearing open the wrapping paper to find a present that'll change his life: a piano.

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It takes low-light photography to a whole new level, setting new goals for rivals like Apple , Samsung, and Huawei. Taking selfies and group selfies (thanks to the ultra-wide lens) in a really dark area can not get better.

Love it or loathe it, the launch of the John Lewis Christmas ad has undoubtedly become an event, and the company has pulled out the biggest of musical guns for its 2018 Xmas campaign.

Beyond the via, John Lewis says this will be its "most ambitious" experiential Christmas campaign to-date, with customers able to experience the ad themselves in its Oxford Street store.

"Any cabinet ministers intending to resign tomorrow should do so knowing that no one will notice because the John Lewis Christmas advert is being released", wrote Charlie Peters.

Elton John is the main feature in this year's campaign. A portion of Elton John's undisclosed fee has been donated to the Elton John Charitable Trust. They've produced some truly heartwarming adverts over the years, check out some of the best John Lewis Christmas adverts.

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