According to a Windows Central report, the feature dubbed as "app suggestions" is on by default and pop up a window warning users not to install a third-party browser like Google Chrome and Mozilla Firefox. It reads, "You already have Microsoft Edge - the safer, faster browser for Windows 10". They were offered two options: "Open Microsoft Edge", and "Install Anyway".
Microsoft has been pushing its Edge web browser quite a lot in Windows 10.
At the center of the new saga is a new "app recommendation" feature that is turned on by default under "Apps & Features" in the latest Windows 10 October 2018 Update (Redstone 5) Insider build.
Subjectively, I found Edge's performance to have undoubtedly improved from the early days of Windows 10, when pages would freeze as they loaded, leaving you unable to scroll.
It seems likely that such a prompt would result in higher than usual exits from installation if the intercepting prompt lands in stable versions of Windows.
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While Bleeping Computer has not been able to independently get this Edge promotion to display, Microsoft has stated that this is indeed a test they are performing with Windows Insiders. Judging from the current implementation it will be opt-out which means that the intercepting prompts are displayed to all users by default who attempt third-party software installations. How do you get those people to give Edge a chance? Microsoft is now training users to click through these warnings, which also appear after you download and launch an app.
This is not the first time we have seen Microsoft promoting Edge when users attempt to use other browsers.
Microsoft has managed to stir the hornet's nest once again. In a bid to claw back some much-needed market share, Microsoft is implementing a rather cheeky "feature" in its Edge browser. The Verge points out that Microsoft is simply testing the prompt for now and that the change won't appear in the Windows 10 October update. It shows a smiling person standing in front of the Edge logo, leading what is presumably their best life now that they've broken free of Chrome and Firefox.
People talk about how Google pushes Chrome, but that's pretty different. The "Try Microsoft Edge' prompt shows up when visiting Microsoft sites from Chrome as well".