Bigger, pricier iPhone? Here's what Apple is expected to unveil today

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A low-priced version of iPhone X called the iPhone Xr, starting at $749, could supercharge unit shipments with a 6.1-inch, LCD screen, instead of newer OLED technology.

For the most part, Apple has stuck to similar color schemes for its yearly iPhone releases. As expected, the phones will now come with up to 512GB of storage, up from the 256GB max on last year's models.

The coding did not give prices of the new phones, but Apple will likely blast further past the $1,000 mark set by the 10th anniversary iPhone X a year ago, when it announces new phones at its Silicon Valley headquarters.

The UK price is expected to be in line with the dollar price as Apple has typically retailed its phones for the exact same amount in sterling as it has in dollars. It will come with a faster processor and better cameras. When taking portrait mode shots, you'll now be able to adjust the depth of field from the Photos app.

Sergio Busquets involved in Spain’s rout of Ivan Rakitic’s Croatia
The Croats were making their Nations League debut after playing European champion Portugal to a 1-1 draw in a friendly last week. Spain started the second half with the same intensity as they had in the first half, and it didn't take them long to score.

"I think they are trying to set a new high bar", analyst Patrick Moorhead of Moor Insights & Strategy said of new iPhones expected to offer more display without increasing the size of the handset. The phone sports a 6.1-inch edge-to-edge LCD display (which Apple dubs "Liquid Retina") that sports a notched design and provides more overall screen space than the iPhone 8 Plus. First of these iPhone leaks is the image you see above. The phone promises 90 more minutes of battery life than the iPhone 8 Plus.

Jeff Williams, Chief Operating Officer of Apple, speaks about the the new Apple Watch Series 4 at an Apple Inc product launch event at the Steve Jobs Theater in Cupertino, California, U.S., September 12, 2018. Following that, industry watchers say the new phones could be spoken as "Tennis Max", "Tennis" and "Tenner". Windows users can watch using Microsoft's Edge browser.

Apple's other products category, including HomePod, AirPods, Apple TV, Apple Watch, Beats speakers, headphones and accessories, had sales worth $3.74bn in the third quarter, a jump from $2.74bn a year ago. It has a larger screen and a built-in heart sensor that the company said can detect irregular heart rates and perform an electrocardiogram.

The sitemap also confirms iPhone Xr will have a 6.1-inch display, and that it will be available in black, white, red, yellow, coral, and blue. The Series 3 will continue to be sold, now at a cheaper $279 starting price.

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