The outfit's CEO DJ Koh Samsung Electronics plans to overhaul its smartphone strategy at the mid-range price point to appeal more to millennials.
The sales of the company's smartphones are also falling considerably and the recently revealed flagships aren't expected to improve the situation. Huawei, Motorola, Oppo, Xiaomi, and many other vendors are preparing to launch their own foldable phones.
Speaking to CNBC, Koh asserts future Samsung phones will debut new capabilities on mid-range handsets, rather than reserving features for flagship devices.
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A report coming from a Twitter user named Ice Universe reveals that Samsung will launch this four camera smartphone by the end of this year.
Samsung has tipped that it may now be ready to outshine Apple's iPhone XS and iPhone XS Plus later this year as it prepping up to introduce a Galaxy X foldable phone in the market. Is this the Galaxy F, Samsung's first foldable display smartphone that we've been hearing about for quite some time now? "But when you need to browse or see something, then you may need to unfold it", Koh told CNBC.
Koh, at IFA, also said that every new device should have a reason behind its making. The flawless foldable phone would have a single display that can fold.
This is a big clue, since it indicates that the foldable device will be phone-sized when folded and tablet-sized when unfolded. "So when the end user uses it - he must admire and say, understand why Samsung did it", he added. It's generally accepted that they will use a foldable display, as opposed to repeating existing "foldable" Smartphones that have floundered. However, it is not yet clear when the device will be available on the market. Patents have previously suggested it could be closer to the size of a tablet than a phone, which the reported screen size does nothing to counter.