As part of the strategy, Harley-Davidson plans to offer its most comprehensive lineup of motorcycles, competing in numerous largest and fastest growing segments with a full portfolio of motorcycles across a broad spectrum of price points, power sources, displacements, riding styles and global markets. While BMW recently introduced a 310cc bike (its smallest globally) in a manufacturing partnership with TVS, Triumph - the British cult bikemaker - has joined hands with Bajaj Auto for smaller-displacement motorcycles. The company expects that this upcoming bike will help the company grow considerably in terms of revenue and market share in India, which is one of the fastest growing markets in the world.
Harley-Davidson's all-new custom motorcycle with a muscular stance, aggressive, stripped down styling and 1250cc of pure performance, is planned to be released in 2021.
Smaller bikes, electric engines and urban storefronts: Harley-Davidson, we hardly knew you.
The 115-year-old Milwaukee, Wis. -based company, known for its heavy touring motorcycles, is scrambling to revamp its operations as its mainstay customer base ages by tapping into younger buyers, particularly in Asia, by offering nimbler motorcycles with smaller engines.
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Harley Davidson will launch its first electric motorcycle, LiveWire in 2019.
Harley have also indicated that they have a range of small electric motorcycles under development, some of which appear to be more bicycle like than motorcycle. Harley-Davidson is also changing its retail strategy and expanding its push internationally following declining US sales. Who is the surprise partner of Harley-Davidson born from domestic stable and what impact will it make on the motorcycling landscape of India? Levatich has emphasised that Harley will produce lightweight urban bikes specifically for young consumers living in "dense urban spaces".
He also defended his company's decision, much criticised by President Donald Trump, to meet increased European Union tariffs by expanding production operations overseas.
Harley will be developing a new flexible architecture to spawn motorcycles from 500-1250 cc segments while the 250-500 cc bikes in the pipeline will appeal for the masses in India.