5 takeaways from Prime Day 2018

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According to Feedvisor, an e-commerce software provider, Amazon was able to sell 54% more in the first four hours of Prime Day when compared to a year ago, Bloomberg reported.

Amazon called this year's Prime Day the "biggest shopping event" in its history as shoppers bought more than 100 million products during the 36-hour sale.

The company reported that several categories had more than 5 million items purchased, which included kitchen products.

Prime Day is underway across the United Kingdom, where it started at 12:00 Monday 16th and runs until the end of Tuesday 17th - a full 36 hours.

The snags Monday on its much-hyped Prime Day were an embarrassment for the tech company on the shopping holiday it created, and people took to social media to complain that they couldn't order items. "The best deals on Amazon during Prime Day are going to be private label products", he said. Amazon.com and respectively Amazon Web Services should be able to handle the traffic, and while new countries were added this year, one would think that the company did some stress testing in advance.

Trouble on the site spiked when the event began at 3 p.m.

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In typical Amazon style the company didn't provide specifics, but said a record numbers of customers visited amazon.com.au during the sale and the best-selling Amazon device was the Echo Dot.

Rocco Braeuniger, Amazon Australia Country Manager, asserts local response to Prime "exceeded" expectations, with more member incentives to be rolled out soon. Net sentiment remained high on Prime Day overall, however, with a dip in the middle. Here are the biggest takeaways from Prime Day 2018.

Deals on Prime Day are not available to everyone.

Rivals including Target (NYSE:TGT) have been preparing competing sales - what have become referred to online as "Anti-Prime" events - in an attempt to keep Amazon from totally dominating on Prime Day.

Prices for keyword search ads are auctioned based on supply and demand, with the costs spiking on Prime Day because the company's Prime members are big online spenders, said Jeremy Hull, vice president at iProspect, a digital marketing firm.

But the retail giant isn't just bragging about its own wins, it also said the event also grew more than $1 billion in sales for small and medium-sized businesses. Many brands decided it's smarter to offer steep discounts and pay Amazon for advertising to win sales on the site than to sit out an event estimated to generate $3.4 billion in spending.