$4.69 billion verdict against Johnson & Johnson’s talcum powder

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Unlike the case-control studies, these efforts began with a large group of women who did not have cancer and followed the progress of their health, with participants recording what they were doing in real time.

"If J&J insists on continuing to sell talc, they should mark it with a serious warning", Lanier said.

During closing arguments, Johnson & Johnson lawyer Peter Bicks said the company for years has exceeded industry standards in testing talcum powder for asbestos and cited several scientific studies and conclusions by USA government agencies that he said found the company's products didn't contain asbestos and were safe. The company has had previous success in overturning large verdicts in talc cases as well as others alleging harm from its products.

Women should avoid using talcum powder on their genitals due to it posing an increased risk of ovarian cancer, a UK charity has warned after a pharmaceutical giant faced legal action in the United States.

Ingham, who used baby powder for decades, said she joined the lawsuit because women who use baby powder "need to know what's in there". Six of the women named in the lawsuit have died of cancer.

Mark Lanier, the lawyer for the women, in a statement following the verdict called on J&J to pull its talc products from the market "before causing further anguish, harm, and death from a awful disease".

Company shares have dropped significantly since the verdict was announced, there's no question that the entire J&J brand will suffer greatly as a result.

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And according to the National Cancer Institute, claims that talc used for feminine hygiene purposes can be absorbed by the reproductive system and cause inflammation in the ovaries are not supported by "the weight of evidence".

As per the report, the company released a statement saying it is confident that its products do not contain asbestos and hence does not contribute to ovarian cancer in any way.

Six of the 22 women are now deceased and one more was too ill to attend the trial; the courtroom was filled with the remaining plaintiffs and their families and friends. However, some talc are contaminated with a form of asbestos called tremolite.

"This was a new theory and the jury lined up behind it", Jean Eggen, a Widener University law professor who teaches about mass-tort cases told Bloomberg."That may be a harbinger of things to come and there are many more ovarian cancer cases than asbestos cases tied to the powder".

"Johnson & Johnson is deeply disappointed in the verdict, which was the product of a fundamentally unfair process", it said in a statement. It's outrageous the games and tricks that they would go to, but that's what they would do, " Lanier said.

According to the American Cancer Society, the science on whether talcum causes cancer is still unclear. Another mesothelioma case in late May ended in a mistrial.