With a billion users, Instagram takes on YouTube in video

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Instagram has launched IGTV at an event in San Francisco featuring numerous Instagram creators. It will allow creators to produce 4K vertical videos that are significantly longer than the current limit of 60 seconds.

The longer videos will also be available through a tab in the original Instagram application. Similar to all the other content on the platform, it selects content it believes you'll enjoy watching through For You. Users can follow different channels, and they swipe up to switch between the channels they follow as well as "for you" suggestions and "continue watching".

Analysts are also comparing IGTV to Google-owned video platform YouTube.

Not just celebrities, IGTV will let all users be a creator and let them upload vertical videos through Instagram's app or the web. The app went live on both iOS and Android as well as on the Instagram app.

You can download IGTV via the Play Store and App Store.

IGTV aims for users to watch it just like TV.

[Photo: courtesy of Instagram] Instagram stars such as Lele Pons, who has 25 million followers and appeared onstage at today's event, will presumably like the opportunity to share longer-form content with their fans.

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IGTV is reminiscent of Snapchat's Discover page, which features stories from publishers and creators, and curated posts from its community.

Some more on the new service. Since then, the video-sharing website has ballooned to a user base of 1.8 billion, becoming a platform for aspiring content creators looking to strike it big.

With IGTV, Instagram, as it has done in the past, is copying features pioneered by others.

- Mobile-first: IGTV is built for how you naturally use and hold your phone, so videos are all full screen and vertical.

However, "smaller and new accounts" won't be able to upload hour-long clips immediately, the tech news site adds. What are your thoughts on the new video-sharing app, IGTV?

What do you think of IGTV?

"The magical part about IGTV is that a lot of these creators don't have to start from scratch", says Kevin Systrom, Instagram CEO, at a press event following the release of the app. Instagram has always been a place to connect with the people who inspire, educate and entertain you every day.