Amazon Prime Day 2018 Kicks Off July 16

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The banner prematurely published on Amazon's United Kingdom store on 21 June revealed that Amazon Prime Day 2018 will kick off at midday on 16 July, and will run for 36 hours until midnight on 17 July. If their deal meets stock and pricing criteria, it may be featured by Amazon. The company now offers, a curated box of two or four children's books available for Prime members for $22.99. The discounts offered are only offered to Prime customers, and so Amazon typically promotes the Prime membership as much as possible prior to Prime Day - at a lower price. If you're not one already, you can sign up for a 30-day free trial membership, or you can pay £79 for an 12 month membership. That is true. Like Black Friday though, you need a plan.

The move comes after Amazon initially launched the trial of Prime Wardrobe in June previous year. This could be general ("I want a good TV at a great price") or more specific ("I really hope the Instant Pot will be on sale"), but it'll be extra helpful when you're looking for offers you actually care about in a sea of discounts and lightning deals.

Want to see if there will be any cord cutting deals?

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Roy hooked a short delivery for four over midwicket and next ball, when Stanlake, again dropped short, he hooked him for six. While the first two losses showed an under-strength Australia in poor enough light, the third was downright humiliating.

Based on last year's Prime Day - which ran from 9 p.m. Amazon is one of the largest stores and companies in the world. Clear your web history or cache if you want to access the best deals on your own. Eastern and ended at midnight Pacific time, Prime Day 2018 is expected to start midday on July 16th and end on July 17th at midnight, closing out 39 straight hours of sales in the United States. I am here to steer you toward the best savings.

Matt Granite is a freelance consumer reporter who produces stories and video for this Station, Amazon Live and others.

Unlike Netflix, YouTube, or even Hulu, Amazon is not exclusively dependent upon their video streaming service, which is a small part of their overall business model.