Burger King, well, Pancake King's epic move came just hours after IHOB announced the debut of the brand's new Ultimate Steak burgers.
You may have thought IHOP changed the last letter in their name for any number of reasons; however, the change from P to B only means one thing. Yep, it's no longer International House of Pancakes.
But, as you likely know by now, IHOP - er, IHOB - revealed Monday morning that the new name is "International House of Burgers".
Well, the time is finally here and pancake enthusiasts may be surprised to find out that the "b" will actually stand for burger.
IHOP first teased a name adjustment last week before finally revealing it Monday.
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The description also encouraged fans to watch the game's world premiere trailer, which has yet to actually premiere. Stay tuned to SegmentNext for coverage on the remainder of it with Sony and Nintendo's shows.
"We are definitely going to be IHOP".
Those seven burgers are the Big Brunch, Cowboy BBQ, Jalapeño Kick, Mushroom & Swiss, the Classic, the Classic with Bacon and the Mega Monster.
"We're always going to be known as a breakfast place", IHOP President Darren Rebelez told the Los Angeles Times.
And Red Robin, which doesn't have a breakfast menu, teased: "We're as serious about pancakes as IHOb is about burgers". He said that some fans were upset about the idea of IHOP even considering tinkering with the name.
Whataburger tweeted: "As much as we love our pancakes, we'd never change our name to Whatapancake". Starting at $6.99, folks can get one of their new burgers with a drink and endless fries. Revamping its burger selection could convince customers to visit later in the day and for more than just hash browns and eggs.
In an effort to put the spotlight on its lunch and dinner offerings, the chain announced on Monday that the "b" stands for "burgers".