Amazon announces Fire TV Cube

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Because it's a Fire TV product, the Fire TV Cube connects to your TV and plays content from Netflix, Hulu, Amazon Prime Video, NBC, ESPN, HBO, and more.

As an extra bonus, if you activate the Fire TV Cube before July 1, you'll get a $10 credit for Amazon Prime Video.

You can pre-order the Fire TV Cube today for $119, and it'll include an IR extender cable and Ethernet adapter.

What's more, starting on 21 June, all Fire TV devices will be eligible for unlimited access to tens of millions of songs with Amazon Music starting at just $3.99/month.

The unveiling of the Fire TV Cube came as Amazon became the first internet streaming service to buy rights to Premiere League soccer matches, though they will be available only to Prime members in Britain under a three-year deal. If you want to purchase this attractive device then you need to shell out $200 from your pocket.

On Thursday, Amazon unveiled the Amazon Fire TV Cube, a 4K, Ultra HD voice-activated media player that uses the company's Alexa technology to allow users to turn on and operate their TV.

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"We believe voice makes it easier for customers to control their entertainment systems and watch the TV and movies they care about", Marc Whitten, vice president of Amazon's Fire TV division, said in a statement. "And, it's just the beginning".

The cube sits next to your TV, and assuming you have an HDMI CEC compatible screen, will fully control your television and what's streaming on it.

The Cube is able to power up your TV and cable box if asked to, and you can also customize a routine for you that matches the other smart home gadgets you might have available.

Like a trustworthy best friend, Alexa helps you nail your look every time-with Echo Look, she can give advice on which of two outfits looks best, offer personalized recommendations on items that pair well with clothes you already own, create your personal lookbook, keep your closet organized, and much more.

The Fire TV Cube is the latest in a line of hardware Amazon sells to boost the "smarts" in your home. Unfortunately, though YouTube will not work on Fire TV Cube because of the ongoing issues between Amazon and Google. That's far more than the $70 Fire TV 4K stick and still pricier than Amazon's basic $100 Echo speaker.

There will be more to the story, so be sure to stay tuned in for more details. Share your views with us in the comments.