New BlackBerry phone aims to revive faded brand

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The handset also features a 4.5-inch, 1620 x 1080 IPS LCD screen with a 3.2 aspect ratio, with 2.5D Corning Gorilla Glass providing protection against scratches and knocks. The QWERTY still supports touch-gestures like scrolling and Flick Typing for predictive texting, as also 52 app shortcuts via short and long press. The phone comes with up t 128GB of internal storage which is further expandable by up to 256GB via a micro-SD card slot. Actually, these TCL devices have been fairly well received thanks to an adherence to traditional BlackBerry designs. The whole keyboard still works like a trackpad too.

A recent New York Times investigation showed Facebook had data partnerships with 60 device makers, including Apple, Samsung and BlackBerry, that allowed those companies to get the data of Facebook users' friends without their consent.

New on the KEY2 is a speed key which works like a Function key. Those cameras will be able to shoot 4K and 1080p videos. The phone is backed by a 3,500mAh battery with support for Quick Charge 3.0 over USB Type-C.

The KEY2 has dual 12MP rear cameras, better image stabilization and faster autofocus. In terms of connectivity, it has 802.11ac 5GHz WiFi, Bluetooth 5.0 LE, NFC and there's also a headphone jack.

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Keyboard has bigger keys with matte finish, and there's a new shortcut key. Anything saved in them won't be uploaded to the cloud, even if you have an app like Google Photos set to backup automatically, and you can only open the folders by scanning your fingerprint.

Additionally, the device comes with Firefox Focus, a privacy browser by Mozilla that prevents web browsing sessions from being tracked.

To most people, BlackBerry might seem like a part of ancient history given its status as one of the pioneers within the smartphone business but don't get it wrong: the brand is still alive.

What do you think of the BlackBerry KEY2? The model that would come to India, in July, will be made by Optiemus Infracom. It will be available for pre-order in the US, UK, UAE, Canada, Germany, China and France this month while global availability will be in July. The Key2 will retail in silver and black, and while the fresh, simplified shape does the device a lot of favors, I expect the sleek and stealthy darker colorway to be a hit with the BlackBerry faithful.

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