The collection, which has 90 styles in 36 sizing options, is a venture from both Rihanna and TechStyle Fashion Group (though the singer uses her namesake in a similar fashion to her Fenty Puma footwear and ready-to-wear brand, the line is not associated with Puma). "I want women to own their beauty".
Rihanna wowed onlookers with a hologram version of herself at the launch party of her hotly-anticipated lingerie collection. It includes more risqué lingerie, including cup-less bodysuits, half-cut bras, and open-back bikini bottoms.
In the hopes of honoring Ri's desire for us all to try something new while remaining authentic to our personal taste and of course our diverse bodies, check out some of the highlights from the Savage x Fenty collection!
Of the lingerie Rihanna said, "Savage is really about taking complete ownership of how you feel and the choices you make." .
Savage is the latest company in Rihanna's continuously growing empire. Vogue is reporting that the cuffs are on their way and they'll cost between $18 - $29.
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And the Black Widow collection (major vibes) is when you want to stop your partner's heart for a few delicious seconds. Higher priced items, such as corsets, rompers, jumpsuits, and robes, still all come in under $100, ranging from $69 to $99. You can take risks with lingerie.
The first drop from Savage x Fenty was released on Friday at 12:01am EST.
It's called Savage x Fenty, which may strike fear and confusion to the uninitiated - does anyone want to look or feel "savage" in their trousers?
For Rihanna superfans, there's also a dedicated membership program where for $50 annually, shoppers get exclusive early access to launches, the ability to shop limited-edition items, and free two-way shipping. Just keep in mind to set a calendar alert for May 11.