The new free experience is rolling out to all Spotify markets in "the coming weeks", so if you don't have it yet, be patient. "The mobile free tier has stayed exactly the same since 2014 with that discovering music in shuffle mode is a tricky proposition", said Söderström during the announcement.
Spotify Free App offers fifteen new on-demand playlists, giving the user the ability to pick and play any track within their curated lists-without skipping tracks or waiting on shuffle to bring up the music they love. If nothing else the playlists might expose you to some new tunes. Just like Apple Music, Spotify's free tier will now ask users to select which artists they like which will fuel the daily updated personalized playlist recommendation. The app will show less content when users are on a slower connection, and will automatically store songs that you listen to a lot, meaning they won't use any data to listen to the song, even when streaming on a data connection.
As for exactly what's new in "personalized discovery", by far the most important change is the addition of on-demand playlists.
And a revamped free tier.
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The Swedish streaming company said Tuesday the free, ad-supported version of its app will soon look and behave more like the paid, premium version.
Data Saver mode, meanwhile, is an opt-in feature that can be toggled on in Spotify app's settings. Over time, these personalisations will improve and users will be able to tell Spotify which songs and artists they like, or "hide", those they don't. It proactively caches songs on a device based on listening in order to reduce music streaming data costs for users with data caps. Unlimited data users who aren't anxious about data caps can just not use it to make sure Spotify isn't caching song data on their devices.
It operates using a "freemium" service model, meaning that its basic features are free with some restrictions and advertisements while additional services are available via paid subscription.
This week, users of Spotify's free tier on the iPhone, iPad, and Android devices will not only see a slightly different design, but will have more control over what they listen to. He also pointed out that 71 percent of Spotify's monthly active users - 157 million worldwide - are under the age of 34.