Chrissy Teigen Is Leaving Snapchat Because Of Its Insensitive 'Slap Rihanna' Ad

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Chrissy Teigen has become the third celebrity in roughly a month to publicly proclaim her disdain for Snapchat.

On Saturday, the prolific social media star wrote on Twitter that she has stopped using the app for two reasons: First, like Kylie Jenner before her, Teigen found the controversial interface update hard to navigate, and she was sick of the "constant complaints of people not being able to find me".

Chrissy Teigen is known in some circles online as the queen of Twitter, but it doesn't look as if the model and TV host has any plans to reign over Snapchat anytime soon.

On Twitter, Teigen explained she's chose to quit the app thanks to the controversial redesign, the fact that her fans say they can no longer find her updates, and because of the tone-deaf ad that used Rihanna to mock domestic violence.

"The update, the constant complaints of people not being able to find me, plus the Rihanna bueno", Teigen wrote.

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Earlier this month, Snapchat drew the ire of many of Rihanna's fans when it posted an ad for the game "Would You Rather".

Rihanna didn't mince words in her Instagram response.

"Now SNAPCHAT I know you already know you ain't my fav app out there!" the 30-year-old wrote on her Instagram Stories on Thursday, March 15. She then called Snapchat dumb for spending money to animate the ad, which she felt was a slap in the face to domestic abuse victims. "Shame on you. Throw the whole app-oligy away".

This will not be good news for Snapchat whose stock price appears to be fluctuating more than Dermot Bannon's attitude to budgets. The stock lost close to $1 billion in market value as a result.

In a subsequent message, Teigen said her decision was bolstered by Snapchat's decision to double-down on the much maligned update despite an utterly mammoth user backlash. Only time will tell.