Amazon adds free two-hour Whole Foods delivery to Prime benefits

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The delivery service is available from 8:00 AM to 10:00 PM local time. During the holiday season, Amazon even came up with pop-up stores at Whole Foods locations to offer customers an experience of the devices and learn more about Prime.

Amazon purchased Whole Foods just six months ago for S13.7 billion. The service allows Prime members to select free two-hour shipping on orders of $35 or more.

Initially, the free two hour delivery from Whole Foods service is available in Austin, Cincinnati, Dallas and Virginia Beach and will expand across the United States in 2018. Whole Foods has continued to operate under its same brand, remained based in Austin, Texas and Mackey is still CEO.

Amazon Prime Now bags full of groceries are loaded for delivery by a part-time worker outside a Whole Foods store, Thursday in Cincinnati.

Members can use the app or the website to shop the "vast majority" of Whole Foods stores online. There is also an expedited delivery option that costs an extra $7.99 to get those items quicker.

Since its $13.7bn acquisition of specialist grocer Whole Foods last summer, Amazon has launched a number of initiatives, such as discounts and cross-selling, but the latest development is significant because it represents the first major integration of its new physical grocery chain with its e-commerce operations.

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Flights to Denver and Philadelphia will begin on February 20, while service to Chicago O'Hare is expected to start on May 11. By this summer, more than 90 percent of the US will be covered by Frontier airlines, Freed said during the press conference.

He added that Amazon's foray into grocery delivery is also likely to put particular pressure on third-party services like Instacart, which now offers Whole Foods grocery delivery within one hour for $11.99, and within two hours for $9.99. Target, for example, bought grocery-delivery company Shipt.

For Amazon, items will be pulled from Whole Foods stores, bagged and then delivered by Amazon drivers.

Being able to order groceries and have them delivered within two hours would go a long way toward dealing with the convenience factor. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.

This Whole Foods delivery test is not on the scale of typical Amazon deliveries.

Amazon's entire business model was built around the idea of bringing things directly to people's homes.

Good, though, said she thinks Whole Foods has high-enough quality produce that she's not anxious about choosing items herself. Amazon recommends a price, usually $5.