Akshay Kumar flags off Marathon while promoting Padman

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It will be interesting to see whether Big B, Bhai and Badshah take up the challenge sportingly or not! Padman is inspired by the real life story of Arunachalam Muruganantham (played by Akshay), who became a popular figure for inventing low-priced sanitary making machines and hence, the name of the movie. Anushka tweeted a photo with Varun, in which the duo can be seen holding a sanitary napkin.

She ask everyone to post a picture holding a pad with a message that reads, "Yes, that's a Pad in my hand & there's nothing to be ashamed about". The film focuses on removing the stigma around periods and also encourages menstrual hygiene. Copy, Paste this and challenge your friends to take a photo with a Pad.

Other celebrities who took up the challenge are Aamir Khan, Swara Bhasker, Alia Bhatt, Arjun Kapoor, Radhika Apte, Dia Mirza, Ayushmann Khurrana, Shabana Azmi among few others.

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Helmed by R Balki, Padman will be produced by Twinkle Khanna and is slated to release on February 9, 2018. "PadMan's lead actress Sonam Kapoor shared Aditi's picture on her Instagram account with the caption, "#repost @aditiraohydari ・・・ Challenge accepted @radhikaofficial.

Twinkle Khanna's husband Akshay Kumar, who also stars in the film, accept the challenge and posted it on his Twitter page challenging Deepika Padukone, Virat Kohli and Alia Bhatt.

Actors Anil Kapoor and Rajkummar Rao are the latest Bollywood celebs to join the PadMan Challenge spearhead by Akshay Kumar and Sonam Kapoor for their upcoming film Padman.