Apple said that low sales of the flagship model during the festive period at the end of a year ago on the main markets (Europe, China, and the US) became the main reason that made the company revise the strategy.
Another issue that came up with Apple in recent months is the revelation that the company throttled performance of older phones, slowing them down to prevent shutdowns as battery life became more depleted.
Apple tried to make amends by offering to replace aging iPhone batteries for $29, instead of the usual $79 fee. Since then the company has offered reduced-price replacement batteries for certain models and apologised to users for its lack of transparency.
This acknowledgement produced further backlash, with more than 30 suits filed in the USA alone, and government officials like Sen. John Thune, a South Dakota Republican who confronted the company. The investigation by the USA government is still in the early phases right now and it is unclear what it will uncover.
Reps for the DOJ and the SEC declined to comment.
Bruno Mars, Kendrick Lamar win big at Grammys
Even with a steep loss in viewers, the Grammys are likely to remain the most second-most-viewed awards program. Moniz had already won a Grammy for record of the year in 2016 for Mark Ronson's Uptown Funk featuring Mars .
Sen. John Thune, R-South Dakota, also asked Apple about its decision to slow down iPhones to prevent unexpected shutdowns and requested a reply by January 23.
"We've been hearing feedback from our customers about the way we handle performance for iPhones with older batteries and how we have communicated that process", the statement read. Apple iPhone batteries are now $39, before they were $119 each.
In its latest statement, Apple reiterated its belief that it was acting in the best interest of its customers by extending the lives of their iPhones.
It promised to release a software update later in the year that allows users to switch off the slowing feature.
Apple contract manufacturer Wistron is planning a new iPhone production facility in Bengaluru, India, according to Reuters, and will likely begin assembling cheap iPhone 6s models there for Indian customers.
Axios that Apple's Senior Vice President of Software Engineering Craig Federighi instructed his division to put aside some of the major features planned for iOS 12 in order to prioritise the development of making iPhones more performance-efficient.