This prototype convenience store, billed as the first cashier-free shop in the world, has been open to Amazonians for about a year at Blanchard Street and Seventh Avenue.
The OG Go location-in an Amazon office building at 2131 7th Ave.in Seattle-includes a team of associates prepping ingredients, making ready-to-eat food, stocking shelves, and helping customers. It has reportedly been testing the shop since late 2016. It had been hoped that Amazon Go stores would open to the public rather sooner than today, but problems with the tracking of goods meant the launch had to be delayed. The store works with an Amazon Go application - you enter Amazon Go, take the products you want and, thanks to the app, just leave again. A reporter for The New York Times even attempted to shoplift by concealing one purchase from the cameras in a bag, but he couldn't evade Amazon's watchful eye. Amazon created Amazon Web Services, but turned out to simply be its first customer.
Amazon's stock price closed at $1,294.58 per share on Friday, Jan. 19, up from $817.88 per share one year ago. At the point you leave the store, the digital cart is then charged to your Amazon payment method (typically credit card) and you simply walk out of the store.
Amazon Go store is part of Amazon's growing physical presence for consumers, as the company founded in 1994 and originally operated from Jeff Bezos' garage seeks to expand.
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In some ways Amazon Go is better suited to the United Kingdom consumer than the USA, as we have been brainwashed by supermarkets to do their work for them. The only time an employee stops you before you buy something is in the alcohol section, where a worker checks your ID before you take beer off the shelf.
Amazon hasn't officially confirmed if it is planning more stores yet, nor has it really detailed what's next, but we could see Amazon using its first Amazon Go storefront to better develop the Just Walk Out technology.
Cameras have been used in stores for many years, such as in big box retailers to measure traffic patterns.
Gianna Peurini, Amazon Go vice president, told NBC News the technology allows the customer to place the items for purchase in a virtual cart.