Zuckerberg announces Facebook is ready to change the 'bulletin board'

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Mosseri explained that, because space in the news feed is limited, Facebook will prioritize posts from family and friends over public content which includes videos and other posts from publishers and businesses.

If Facebook chief executive officer Mark Zuckerberg is honest in a recent post about gradually taking the media element out of "social media", he's striking a powerful blow for tech self-regulation, as well as preparing to pay a heavy price for the evolution of his vision.

Facebook says it will prioritize what users' friends and family share and comment on while de-emphasizing content from publishers and brands. The company says it will predict which posts will encourage you to interact with your friends and give these posts more weight in ranking on your feed. In September, the latest month for which figures are available, Facebook's total number of users was up 16 percent over a year earlier to 2.07 billion.

‘As we make these updates, Pages may see their reach, video watch time and referral traffic decrease. The easier the action to take, the more likely people will do it. Facebook likes people who get engagement.

Echoing a recent post by Facebook's director of Research David Ginsberg and research scientist Moira Burke, the CEO writes that interacting with "people we care about" is better for users' wellbeing than "passively reading articles or watching videos - even if they're entertaining or informative". And while publishers' decisions seem to have little effect on the social network and its ability to generate billions in revenue, Facebook has the ability to make or break certain publications.

Facebook's news feed is changing again, this time with a shift away from "public" posts from brands, businesses and influencers, and towards "personal" posts from friends and family.

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The Cruise AV, he said, has an airbag that mirrors the right front-passenger side that provides equivalent safety. Cruise has driven "hundreds of thousands of complex urban miles" in the self-driving cars, Vogt has said.

Now the Facebook CEO is kicking off the effort with a move he says is meant to boost the well-being of users, possibly at the expense of the well-being of publishers and other businesses. If anything, it represents the maturation of a channel and industry that has aggressively changed itself many times over the past four years, faster than any other publishing vertical.

Gretchen Lembach, for example, said she only saw one post from a news outlet she follows in her news feed - and that one was also shared by one of her friends. Facebook revealed in September that "inauthentic" accounts created in Russian Federation had purchased advertising on the site designed to increase tensions during the election campaign. And last but not least, if you are on one of your favorite pages and want to be sure you're hearing the latest content from them, click "See First".

Over the past couple of years, Facebook has frequently tweaked its News Feed algorithms to deliver stories that are relevant and of interest to you. Therefore, these changes will have the most negative impact on spammers that attempt to bog down the news feed with borderline meaningless content.

In an interview with New York Times, Zuckerberg further emphasised his desire to make social media meaningful, not just fun, and something that's "good for people".

Digital media publishers have been burned before by changes to Facebook's newsfeed algorithm.

Zuckerberg repeated that sentiment in his post Thursday.