Now the brand is bringing back the supermodel to re-envision its famous campaign.
Now Crawford has revisited the TV spot, soundtracked by the song Just One Look by Doris Troy, for an updated promo, which will also feature her 18-year-old son, model Presley Gerber. "They've spent a long time creating all of these memorable moments, and that's exciting for me to because I really do consider myself part of the Pepsi family", she said.
As part of a new "Pepsi Generations" global campaign celebrating the brand's 120-year history and influence on pop culture, the new Super Bowl spot also includes footage from other celebrity-starring Pepsi ads, including Michael Jackson's.
The shoot brought back great memories for Cindy, as the original 1992 commercial "became such a classic for so many reasons".
The ad will break during the Super Bowl scheduled for February 4 in Minneapolis.
Pepsi will also present a series of pop-up exhibits in the United States throughout the year featuring pop-culture milestones in Pepsi history, guiding fans through the evolution of how Pepsi's history has connected with people over generations, kicking off at the Super Bowl with the presentation of the 2017 Pepsi NFL Rookie of the Year award.
CES unplugged: electronics show hit by power outage
But keen pundits will also be watching Samsung to see if it does unveil its first "foldable" smartphone, as tipped a year ago . CES is the biggest tradeshow of its type in the world - an annual showcase of the next generation of technology and devices.
Details about Crawford's 30-second commercial are still being kept under wraps.
Cindy Crawford in a 2018 Pepsi commercial. "To include now my next generation, Presley, just makes it that much more familial feeling". No word if her look-alike, daughter Kaia Gerber, 16, will show up in the new ad.
"I think probably that will be the highlight for me is just getting to see my dad", she said. "She'll be, like, 'Mom, I've got this.' It's good, though, I want her to find her own way".
With a nod to its legacy, Pepsi is reintroducing its iconic vintage design on regular Pepsi products for a limited time.
The campaign announcement comes just one day after Coca-Cola Co. announced that its Diet Coke brand was being "restaged" with sleek new packaging and four new feisty flavors. "And it's amusing because during Halloween a lot of women will dress up as me in that commercial".