Although Amazon is expected to bid for one of the smaller packages that will be made available for coverage of future Premier League seasons, there's no word on whether the company will make streams available to audiences outside the UK.
This isn't the first athletic venture the retailer has entered as it inked deals to stream Thursday night National Football League games, as well as ATP tennis matches.
Amazon have stayed tight-lipped about their possible ambitions for English football but sources say they have now sat down with Premier League negotiators to discuss buying United Kingdom rights. Amazon will place its bid for the Premier League games sometime next month.
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It would mean a bumper payday for the Premier League - who raked in more than £8billion from their last domestic and global TV rights auctions - as the Silicon Valley titans have billions to invest. Bloomberg did not say which seven packages were up for bid, nor which geographic regions they include. British telecoms Sky and BT won the last auction, which brought in $6.9B. It's no surprise that the rights to show those games are quite sought after, but the competition might get a bit more heated because Amazon is supposedly interested in the streaming rights.
'We think they could afford to buy one or even two packages without having to charge more for an Amazon Prime subscription because the extra customers would pay for it. The e-commerce giant recently reached a pact to produce a documentary series with Manchester City, the current Premier League leaders, fueling the idea that it might seek to acquire live soccer rights. Broughton said he has been told that Amazon wants to add more sports.
The Telegraph has revealed that the world's biggest internet company, worth £100bn, has been consulting with experts about the operational intricacies needed to televise one of the world's most popular sports leagues.