Coutinho, 25, was linked with a move to Spain in the summer, but Liverpool rejected at least three offers from the Catalan giants to keep the player at Anfield.
The Nike UK website fueled more Philippe Coutinho-to-Barcelona rumors this weekend when it advertised Barca team gear for the Liverpool midfielder.
IBTimes UK has contacted Nike, whose kit-manufacturing deal with Barcelona was extended past year and is rumoured to be worth approximately £120m ($162m) per season, for comment.
The wrote on their website: "Philippe Coutinho is ready to light up Camp Nou".
It certainly got a lot of Liverpool fans discussing life after Coutinho.
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Liverpool and Barcelona fought out an open and protracted battle for the Brazilian during the last European summer transfer window.
Coutinho has always been linked with a move to Barcelona, with Spanish newspapers reporting this weekend that the 25-year-old has been searching for a place to live in the city.
Have Nike just confirmed that Philippe Coutinho is finally on his way to Barcelona?
After scoring 12 goals and assisting another nine as part of Liverpool's "Fab Four" in the first-half of the season, Barcelona are likely to come in for Coutinho again.
Barcelona sold Coutinho's countryman Neymar for $350 million during the same transfer window. Liverpool faces Burnley FC in a Premier League matchup at 10 a.m. Monday at Turf Moor in Burnley, England. Man City are favourite at $5, with Man United listed at $6.50.