Facebook cracks down on 'engagement bait' in News Feeds

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Starting this week, Facebook will be demoting posts and pages that dabble with these tactics, coming down particularly hard on repeat offenders, the social network announced in a blog post on Monday.

Posts that are legitimate and authentic conversations between Facebook members will not be targeted.

The practice is considered a form of spam created to make a post or page rank higher in Facebook users news feeds.

Pages and people using Facebook's social systems to artificially increase their reach is obviously a no-go, and today Facebook detailed its plan to combat it.

In combating things like fake news, misleading ads, and even revenge porn, Facebook certainly has a lot on its plate at the moment. On December 18, the online networking stage declared that posts that utilization "engagement bait" will be seen less regularly in the news feed, because of a new machine learning algorithm.

The tactic, known as "engagement baiting", takes advantage of Facebook's algorithms to cause those posts to appear in more News Feeds. Facebook introduces a new "Snooze" feature giving you more control over your News Feed.

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Facebook says that posts that ask users for advice, recommendations, or help like raising money for charity or travel advice will not be affected by this change.

Recode argues that Facebook's tendency to suppress some publishers' reach on its platform is nothing new. Some of them try to lure you win with contents that have prizes which sound too good to be true.

The feature, which was reportedly in its test phase for the last couple of months, will allow users to curate content on their news feeds.

The new Snooze feature works by temporarily hiding posts from people and pages of the user's choosing. It's called engagement baiting, and its sole motivation is to get people to interact by liking, reacting, commenting, or sharing low-quality posts (sort of like clickbait headlines).

Facebook says it will roll out this Page-level demotion over the next several weeks to give publishers time to adjust their spammy ways.

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