Chrome 64 beta tries to address auto-playing video but disappoints

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Google says these are one of the most common user complaints about Chrome for desktop relates to unwanted ad content, and it looks like it's taking aim at this in the next iteration.

Chrome 64, which was released in beta on Friday allows you to have autoplay videos go silent by default. It's worth noting that because it is a beta version, it is sure to be plagued with a few unaddressed bugs and other issues that could trip up the browsing experience. While some people had already reported that the OS is rolling out, it's only now that the company has made an official post about the release of the operating system. But it could be some much-needed relief from those sites you love to visit but hate to watch videos on.

Next, in the URL bar at the top of the browser, there should be a lower-case "i" or green lock icon located to the left of the web address.

When a redirect attempt occurs, users will remain on their current page with an infobar popping up to detail the block. And that's it. You will no longer experience that grating sound of an unrelated video that you never asked for blasting through the speakers and scaring the crap out of the cat. This will present the ability to always allow audio, always block audio or simply stick with the default setting. The downside to the feature is that for now, this can't be applied all at once to all websites, but on a per website basis.

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The spotlight is mainly trained on the feature to mute autoplay videos. The good news is that it will apply the mute setting to any page on that site's domain going forward.

The absence of such a feature is probably intentional. Specifically, Google previously introduced new autoplay policies that prohibit a video from playing unless the sound is muted, or if there's no sound on the clip at all.

The biggest news about the Chrome 64 beta is that it now features several enhanced methods for circumventing ads that harm users' browsing experience.