Apple Announces Acquisition of Shazam

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Apple's decision to splash out $400 million (£299.6m) on buying the United Kingdom audio recognition app represents one of the tech giant's larger deals in the music space, albeit at a sum that's less than half of Shazam's recently-touted value (and small change for the cash-loaded Apple).

The acquisition cost Apple a hefty $400 million price tag.

Besides these factors, the key attraction for Apple in seeking out Shazam could well be the app's augmented reality (AR) capability. The Irish band's new release, Songs Of Experience, toppled Swift's three-week reign at No. 1 on the Billboard 200 album chart, even though Reputation got a boost when it was made available to stream on all services on Dec 1. Universal, Sony and Warner Music also have small stakes. The perception of Apple Music is that it still trails Spotify when it comes to curation and its ability to break artists.

Some of Shazam's features conceivably could be blended into Apple's music streaming services, which has accumulated more than 27 million subscribers since the company created it in 2015.

Still, music recognition is a popular feature for many voice-activated assistants, with other freebie apps like Soundhound performing the same sort of service for mobile users who don't rely too much on Google, Amazon, or Apple's own voice-activated functions.

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Apple and Shazam have been working together for a while now.

Music streaming provider Deezer S.A., France's answer to Spotify, officially launched in Israel on Monday, allowing Israelis to join the company's 12 million worldwide monthly subscribers.

In a statement, Shazam said, "We are excited to announce that Shazam has entered into an agreement to become part of Apple". Tencent owns two music streaming services in China: QQ Music and KuGou, which have a combined customer base of around 450 million users.

These simple origins succeeded in generating buzz and eventually funded the development of an app which remains one of the most downloaded of all time.

In addition, Apple's acquisition of Shazam likely will not interfere with the corporation's other data partnerships. So why did Apple make its move right now? Shazam helps users identify songs by pointing their phone at an audio source, according to a person familiar with the song details.

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