Of course, people who watch Netflix should expect that the company knows both what you're watching and how frequently you watch it. Historically, the Hallmark and Lifetime channels have ruled the feel-good Christmas movies market, but this year, Netflix is joining the Christmas scene in a big way.
In business terms, this has always been viewed as a positive, that Netflix has been able to corral all this user data into a magical algorithm that helps them know what we want to watch before we do.
Netflix recently posted a snarky tweet poking fun at some customers who are repeatedly watching its new holiday movie "A Christmas Prince".
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'So unknown creepy Netflix staff have access to your viewing data, use it to creep on you, laugh at you, maybe publicly, ' Ben Goldacre shared on his Twitter account. One user even compared the tweet to "bullying".
But tweeting at us like we're buddies who give each other shit for the things we like and then reminding us that they can see everything we do suddenly made Netflix seem a lot more sinister. "This information represents overall viewing trends, not the personal viewing information of specific, identified individuals", it said.
In response to this, Netflix has given a short statement to the BBC via one of their representatives.
So, is this an attempt by the streaming service to create buzz and get more people to watch yet another mediocre Christmas flick? But, clearly, some people really like it.