Instagram's Distinct Messaging App Could be A victor

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If you install the app Direct, the inbox usually disappears from the Instagram app and can only be availed in the messaging app.

Photo-sharing service Instagram is working on an spin-off messaging app called Direct, which could one day replace the built-in direct message service in the mainstream app. So if you want to direct message someone, you won't be able to do it from the main app anymore with Direct installed.

The company confirmed to CNN Tech it is testing Direct in Turkey, Uruguay, Chile, Portugal, Italy and Israel. "We can push the boundaries to create the fastest and most creative space for private sharing when Direct is a camera-first, stand-alone app".

It would be the third messaging app owned by Facebook (joining Messenger and WhatsApp). (You don't have to take a photo, though; you can also pull down to reveal a screen that lets you type your message.) To the left of the camera is a profile screen that lets you access settings, switch accounts, and navigate to various corners of Instagram.

Shah's statement follows the same reasoning Facebook used when it split Messenger off from the core Facebook app in 2014. Apparently if you keep swiping left from your inbox, you see the Instagram logo and are then sent to the Instagram app. The camera itself is identical to Instagram's, but there are four new, exclusive filters.

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Instagram is one of the most popular social media networks on the planet. The firm has yet to officially announce the test and the reasoning behind it, though its motivation is likely similar to that Facebook had for spinning off Messenger, with the Menlo Park-based company previously claiming it chose to split the omnipresent social media service into two so that it's able to simultaneously focus on delivering a premium messaging and social media experience.

Personally, I don't mind Direct much.

This is the same move which Instagram's parent company Facebook did with its app couple of years back.

Well, get ready for the sequel, as the same thing is about to happen with Instagram. But the app now has over one billion monthly active users. If you anxious this new app would make private messaging complicated, this proves it won't.

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