Google Starts Blocking YouTube on Fire TV, Echo Show

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Only Roku is the victor here.

At the start of 2018, YouTube - which is owned by Google and boasts more than one billion users - will not be available on Amazon Fire TV devices. Google announced today that it has had it with Amazon and their selective selling and implementation of competing products. Amazon then stopped selling Google Chromecast streaming devices and smart home products produced by Nest, a company owned by YouTube parent Google.

Google is yanking YouTube from some Amazon products after the companies have become engaged in a bitter tow. Amazon also refuses to add support for Chromecast in its Prime Video apps. In November, Amazon introduced a redesigned interface for the video streaming service, and Google said everything was A-OK. Meanwhile, the e-commerce site thinks Google is setting a disappointing precedent by selectively blocking access to an open site. The feud was settled shortly after Amazon made the Echo Show present a more normal view of YouTube as per the video streaming service's terms and conditions. As you can imagine, Google likely wants to have YouTube on Amazon's services, since millions of people use them and Google is all about that reach.

The rare public spat between two of the world's most powerful companies highlights increasing tensions as they spread their ambitions to new products and industries. "We hope to resolve this with Google as soon as possible".

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Amazon claimed at the time that Google's decision to pull YouTube from Echo Show came "without explanation and without notification to customers".

Google said in a statement, "We've been trying to reach agreement with Amazon to give consumers access to each other's products and services".

"Google and Amazon have been sparring for several months but the move by Google to pull YouTube off Amazon ecosystem devices may bring this issue to a head". But as Google ramps up its voice assistant game, and Amazon pushes ahead with Prime video, these two are just hurting their customers' experiences.